As marketers it is our job to plan and implement marketing strategies. For this to happen effectively marketers but constantly be monitoring the planning process to ensure that everything is working towards the organization’s goal.
Monitoring your planning process is not a one-time thing. It is a process that should be carried out regularly to ensure processes stay current within the industry. A strategic process developed in 2018 would not be effective today with the amount of social and cultural change that has happened. Monitoring your organizations strategic processes can help them stay up to date and current with the competition.
Monitoring can also help an organization stay focused on its primary goal. It can be easy for an organization to lose track of its primary purpose and fall into strategic distractions. Regular monitoring of processes can help to address these issues before they get too big.
The regular monitoring of your strategies and processes is a healthy habit for any organization to engage in. By keeping your organization on track you will be that much closer to achieving your goals.