Blog Post

Using Strategy in Marketing

Creating a brand strategy is one of the most important things a marketer can do. Without a clear strategy in place marketing teams would be unable to coordinate and track their efforts.

A brand strategy plan takes all the elements that make up a brand and makes sure they fit together to create a cohesive story. Creating cohesion between brand elements builds the equity of a brand and gives stakeholders greater peace of mind.

Building a brand takes planning and strategy, product quality alone is not enough.  As marketers it is our job to create cohesive brands strategies that will continue to grow our brands.

Blog Post

Utilizing Population Data in Public Health Marketing

As a public health marketer population data can be a useful tool when developing campaigns and programing. Having a clear understanding of what the health habits and opinions of a population can help marketers meet people where they are and not speak ‘above’ or ‘below’ them.

Challenges Faced

There can be challenges however when using population health data. One of the most common is unreliable data due to respondent bias. It is not uncommon for an individual to misrepresent themselves if they think that their thoughts or actions are the ‘incorrect’ or ‘unhealthy’ ones, leading to less than accurate data.

Strategies for Success

This inaccuracy in data is often overcome in two ways. The first strategy is to ensure that survey questions are asked in a way that is not leading respondents towards one answer or another. The second common strategy is to cross check the responses with those from other similar datasets to check for any obvious inconsistencies.

Ultimately, accurate data is essential to building effective public health communications and marketing. With just a few additional steps, you can make sure that the data you’re using is reliable.