Creating a brand strategy is one of the most important things a marketer can do. Without a clear strategy in place marketing teams would be unable to coordinate and track their efforts.
A brand strategy plan takes all the elements that make up a brand and makes sure they fit together to create a cohesive story. Creating cohesion between brand elements builds the equity of a brand and gives stakeholders greater peace of mind.
Building a brand takes planning and strategy, product quality alone is not enough. As marketers it is our job to create cohesive brands strategies that will continue to grow our brands.