As marketers it is our job to convince stakeholders to invest in programs and promotions to aid in the organization’s goals. Using organizational funds for advertising programs is often seen as an unnecessary expense. Therefore, presenting supporting information and statistics can help marketing departments gain the funding they need to advertise programs.
It is important to keep in mind that many stakeholders do not have a background in marketing and will need to be guided through the information. Stay away from technical jargon or overly complicated metrics that, while accurate, may distract from the overall message of the presentation. Most importantly, only include information that is relevant to the topic and be respectful of your audience’s time.
Marketing presentations are necessary for departments to gain funding for their campaigns. Advertising costs are often not a priority for organizational stakeholders. This makes it our job as marketers to convince them otherwise.