Blog Post

Presenting Data to Stakeholders

As marketers it is our job to convince stakeholders to invest in programs and promotions to aid in the organization’s goals. Using organizational funds for advertising programs is often seen as an unnecessary expense. Therefore, presenting supporting information and statistics can help marketing departments gain the funding they need to advertise programs.

Helpful Hints

It is important to keep in mind that many stakeholders do not have a background in marketing and will need to be guided through the information. Stay away from technical jargon or overly complicated metrics that, while accurate, may distract from the overall message of the presentation. Most importantly, only include information that is relevant to the topic and be respectful of your audience’s time.

Marketing presentations are necessary for departments to gain funding for their campaigns. Advertising costs are often not a priority for organizational stakeholders. This makes it our job as marketers to convince them otherwise.

Blog Post

Using Marketing Data to Assess Public Health Programming

Knowing how to interpret and apply research data is an important skill in public health marketing. Data can help to inform marketers of the success of their programming by using simple statistical tools, such as a paired t-test looking at pre- and post-intervention data. The ability to show the success of programming will help to inform stakeholders and justify campaign expansion.

For example, you work for a chain of retirement communities and there is an STI outbreak at one of the campuses. It would be wise to survey the population before and after a ‘safer sex’ campaign to determine its effectiveness and if it should be implemented on all of the campuses.

Communicating the effectiveness of a public health campaign to stakeholders is critical in maintaining and expanding programming. The ability to understand and apply marketing data can improve your odds of winning stakeholders over.