Blog Post

The Digital Marketing Environment

As the marketing landscape changes it is important for marketers to grow and adapt accordingly. Digital marketing has expanded exponentially over the past few years, putting a greater emphasis on the digital environment. Understanding the different components of the digital environment will help marketers to effectively strategize and flourish.


The micro-environment contains the components that directly interact with your organization in the digital landscape. The micro-environment consists of suppliers, intermediaries such as search engines, competitors, and the customers. It is important to understand the wants and needs of every component to better position your organization for success. For example, understanding how to effectively cater to sites such as Google through search engine optimization (SEO) can help your organization position itself effectively in relation to its competitors.


The macro-environment are components that are completely outside of an organization’s control. The macro-environment consists of political climate, technological advances, social change, economic conditions, and policy change. Although these forces are outside of an organization’s control, they are important to monitor and adapt to. The ongoing covid-19 pandemic is an example of an external force that changed many organizations’ marketing strategies, both in terms of finding new ways to reach potential customers and also finding effective messages for those audiences.

Effective digital strategy relies on understanding both the macro and micro components of the digital landscape. The digital landscape is constantly growing and will soon make up the majority of the marketing sphere. Marketers must adapt their strategies accordingly to maintain relevance and achieve success.

Blog Post

Search Engine Optimization for Public Health Marketers

Search engine optimization (SEO) is a key component to public health marketing as it helps your agency’s reputable information be shared instead of incorrect misinformation from less reliable sources. Search engines are not field experts, so they will show users anything that comes up as related. Too often, the top result for a health-related search is not a real authority on the subject and may even spread misinformation.

Misinformation in Public Health

Misinformation is one of the biggest hurdles for public health marketers to overcome. The rise of search engines has made it incredibly easy for pseudoscientific claims and misinformation to spread, hindering the efforts of agencies and putting the community’s health at risk.

SEO Growth

Public health marketers can counteract these bad actors by ensuring that their organizations’ page is at the top of the results page. One of the best ways to do this is by implementing SEO. SEO can boost traffic to your site organically, which makes your organization look more trustworthy. This strategy can be much more effective than inorganic marketing approaches such as paid pop up ads.

SEO Strategies

Designing a site with the users’ intent in mind is critical to SEO, along with keeping all information transparent and up to date. Partnering with local news outlets to offer partnered content can help increase traffic as well as boost your organizations reputation. Although it seems obvious, staying up to date with national and local health directories can also help.

There are a number of strategies that public health marketers can use to boost their SEO. It is important for public health marketers to assess what aspects their organization needs to improve upon. SEO improvement can help public health organizations get higher ranking than those who may be spreading misinformation.

Photo by Caio from Pexels
Blog Post

SEO for Public Health Marketing

Photo by George Morina from Pexels

It is often difficult for healthcare organizations to market their services and programs in an effective manner. Search Engine Optimization (SEO) can help ensure that users notice you when searching for similar topics and are more likely to click on your site and use your services.

SEO utilization can come in many forms and can often be implemented at a low cost to the organization. Small changes to your website such as the addition of header tags, keyword tags and text links.

Implementing strategies to boost the SEO for your organization’s page can help to market your services and programs in an effective manner.