Blog Post

Brand Equity and Public Health

As public health marketers, it is our job to get people to actively make healthy choices and to follow through on those choices with specific actions. This can be difficult however if the community is unaware of your organization and what it has to offer. Therefore, it is important to the brand equity of public health departments in order to increase buy-in and improve the health of communities.


Often branding is not a top priority for health departments. Because of this lack of attention, many people are unaware of the important role that health departments play. Improving awareness of a health department, like any organization, will improve community trust and buy-in. Increasing community engagement both digitally and in person is a good first step to increase the equity of your health department.


Consistent brand messaging across communication channels can build brand equity. Digital platforms attract different demographics and may require slight adjustments to engage with diverse audiences. However, the voice behind messaging should remain consistent across channels.

Improving the health and well-being of communities through meaningful engagement is the foremost goal of health departments. Building the brand equity of health departments can assist with these goals by increasing the community’s awareness and utilization of services. Brand equity is key for a health department to be effective in reaching its goals by solidifying it as a trusted source of information and resources.  

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Visualizing Public Health Data

Public health marketers need to have data in a visual format to engage stakeholders and get funding. But they will often start with complex data from different sources that need to be synced in order to obtain reportable results. Data visualization programs such as Tableau can help public health marketers organize and present data in ways that more clearly convey its meaning to a range of audiences, including funding agencies and members of the public more broadly.

The Data

One of the useful features of Tableau is the variety of file types it will accept. Unlike other data visualization programs, Tableau can input data from formats such as text files, PDFs, and JSON. This versatility in design is helpful when aggregating data from different state agencies that might not use the same format. And connecting data from various agencies in this way can help you identify meaningful, local trends.


There are a number of ways that you can use tableau to organize and visualize your data, from line and bar charts to scatter plots to geographic mapping. In fact, Tableau even recommends different formats based on the type of data you enter into the field. There are also useful features such as colorization, labeling, and sizing that can further aid in data presentation and clarity.

Too often data comes from different sources and needs to be pieced together to get results. Tableau is a useful tool for visualizing and aggregating data. Effective data visualization is important for public health marketers to get their message across, reach their audience, and gain funding.

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Public Health Cost to Consumer

As public health marketers our main goal is to increase community buy in for various health initiatives. Knowing this, keeping costs low for patients is an easy way to make a program more appealing to individuals. Often in America people feel that healthcare is too expensive, by keeping costs down your organization will seem more accessible and appealing.

Like with any organization there are costs associated with running community health programs. Unfortunately, public health organizations have repeatedly had their budgets slashed leaving them fighting for grants and transferring the remaining cost onto the consumer. Although most public health programs aim to be free, fees can be necessary to keep the lights on.

Maintaining a public health agency comes with its costs. Unfortunately, funding pathways are becoming increasingly constrained leaving organizations to shift the cost to consumers. In order to do the most good, it is important to keep costs to a minimum and care accessible.