As public health marketers we rely on data to design campaigns. Data, however, is only an effective tool when it is analyzed and interpreted correctly to verify findings.
Raw data can be deceiving and make it look like one version of a marketing campaign is more effective than it actually is. Analysis of the raw data is required to validate these observations and ensure that there is a significant difference in outcomes and provide helpful insights for future study.
Many agencies require a written application when requesting additional funds for a marketing campaign. Insightful data analysis can improve the outcomes of a given program as well as increase its chances of being funded in the future.