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Tag: Healthcare

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Omnichannel Communication in Healthcare

As marketers, we need to keep up with customer expectations. The retail and service sectors have developed seamless customer experiences, and patients are now expecting this service from their healthcare providers too. Integration of omnichannel communication strategies in healthcare organizations is necessary to meet the needs of patients in today’s market.

For Providers

As healthcare technologies have become more advanced, many providers have begun investing in omnichannel communication strategies to improve care and efficiency. Integrating telehealth with in-person care allows providers to mitigate risk between patients and providers during outbreaks and to better triage patient care. Integration of these services could also help to ease the congestion in ER waiting rooms, with patients being evaluated at home before arrival.

For Patients

Omnichannel strategies within healthcare systems will also increase patient experience and satisfaction. Integration of telehealth into traditional healthcare systems helps to reduce the barriers to access and improve care. Integrated systems can also facilitate better communication between patients and their healthcare providers via email and chat.

To meet the needs of patients, healthcare systems must invest in omnichannel communication systems. The expectation of seamless delivery is becoming more common as these systems become more widely used across industries. The future of healthcare is agile and integrated with omnichannel communication strategies to provide the best care for all.

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Generational Trust in Healthcare Agencies

As healthcare marketers, it is our job to promote healthy choices and lifestyles that are backed by sound evidence and policy. Traditionally, the CDC and other federal agencies have been the source of health information for communities. While this is still true for many, more people are starting to distrust these agencies and are opting for alternative answers.

In the past, people had less access to information and relied on public organizations which had significant reach to guide them. It was generally assumed that agencies like the CDC and the FDA were reliable sources of health information.

With the increased reach of the internet, people have access to a much wider range of opinions and perspectives. While this democratization of information is positive in some cases, it has also undercut trust in those traditional sources of health information. “Wellness” companies and health influences have largely stepped into this gap to become more regular sources of advice for the millions who no longer trust government organizations.

The goal then for community organization must be to re-establish trust and loyalty in their brands. We cannot do this without engaging directly in the communities we seek to serve and addressing their local needs through real and immediate action. Only through this kind of readily observable change will people begin to feel more loyalty to organizations. It’s not a change that can happen overnight, but it is necessary if we want to ensure that there is reliable guidance for future public policy.

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Public Health Cost to Consumer

As public health marketers our main goal is to increase community buy in for various health initiatives. Knowing this, keeping costs low for patients is an easy way to make a program more appealing to individuals. Often in America people feel that healthcare is too expensive, by keeping costs down your organization will seem more accessible and appealing.

Like with any organization there are costs associated with running community health programs. Unfortunately, public health organizations have repeatedly had their budgets slashed leaving them fighting for grants and transferring the remaining cost onto the consumer. Although most public health programs aim to be free, fees can be necessary to keep the lights on.

Maintaining a public health agency comes with its costs. Unfortunately, funding pathways are becoming increasingly constrained leaving organizations to shift the cost to consumers. In order to do the most good, it is important to keep costs to a minimum and care accessible.