As marketers one of our most effective tools is storytelling. Audiences are more likely to connect with and remember a message that is associated with a story. Public health marketers can use this strategy highlight and reinforce their public health messaging.
Establishing Familiarity
As public health marketers it is important for us to establish familiarity with our brands. Communities are more likely to listen to organizations that they can connect with on a personal level. By engaging with storytelling, public health marketers can bring public health policy home and make personal for their audiences.
As public health marketers it is important to connect with our audiences and gain their trust. Audiences are more likely to connect with personal stories than generic messaging, therefore we must work to connect policy with the lived experiences of our audiences in order to promote public health.