Often the first time an individual interacts with an organization is via their website. Therefore it is important as marketers to ensure websites are well designed and user friendly. Tracking software such as Google Analytics can be used to measure and test elements of your site.
First Impressions
A website’s landing page gives users their first impression of an organization. An effective landing page will give a user easy access to important links and provide necessary information.
Tracking Use
Tracking users across an organization’s website can give marketers insight into what is effective and what is not. By collecting metrics on bounce rate, session duration, and additional page views marketers can improve user experience. Testing the effectiveness of links and images in different locations can help marketers design more effective sites.
Google Analytics can help marketers improve user experience and improve usability. A website’s landing page is often the first impression a user has of an organization. Ensuring effective website design is important for an organization to thrive.