As marketers it is important that our webpages be user friendly and guide the reader. A website without a good ‘flow’ will be of putting to the user and increase the bounce rate for your webpage.
A company’s website is often a user’s first impression of a brand. If the landing page is confusing or jumbled it can be offsetting to the user and lead to negative brand opinions. It is important that there is a ‘flow’ to your organizations website that guides a user though the customer journey. The navigation and menu options must be clear and concise so that users are able to easily find new products and services.
Overall marketers must work with their web designers to create websites that flow that will guide the user and increase sales.