As public health marketers it is important to have organized data. Public health data often comes from a variety of sources, each with their own formatting and coding. Therefore, data must be streamlined before it can be used by an organization.
Often public health organizations will have data from multiple sources such as Census data, hospital records, or survey results. In order to make the best use of these resources, marketers must merge and organize data. Once merged into a single database, marketers can segment the data to discover trends, identify opportunities, and predict future changes.
Organizing multiple datasets into a single database makes it so that the data is useful. Insights and trends can be discovered in databases and help marketers allocate resources and create programming. Organized data is important for running an efficient organization.