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When to Use Qualitative and Quantitative Data in Public Health Messaging

As public health marketers, we look at a lot of data when designing our outreach materials. It is important to use data correctly when designing your messaging to ensure audience buy-in. Quantitative Data Quantitative data sets are helpful when conveying the statistics, such as the morbidity and mortality of a specific disease, to support broad …

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Key Performance Indicators (KPIs) and Health Funding

Funding for public health projects always seems to be on the chopping block at budget meetings, so it is up to health departments and agencies to prove that their work is paying off. Identifying and tracking Key Performance Indicators (KPIs) can help your organization maintain or even increase its funding. Idea Exchange When the IDEA …

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Data Visualization and Community Comprehension

For health officials, one of the biggest hurdles for starting a new initiative is explaining it to the community effectively, and the complex nature of health information does not help the situation. A large table filled with data can be overwhelming to audiences that are not accustomed to receiving information that way. Therefore, public health …

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