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Expanding the Breadth of Services Provided as a Strategy for Growth

I have recently started working with a podiatrist’s office in North Miami. Wigley Feet is currently expanding its services provided in order to position itself as the one-stop-shop for all of their clients’ foot care needs. For example, to increase the breadth of services provided, Wigley Feet has recently opened a nail spa. They will also be opening a surgical suite in Summer 2021.

The addition of the nail salon and surgical suites will open up more segments of the market. Currently the main clientele at Wigley Feet consists of geriatric and diabetic patients who have more serious and sustained podiatric needs. In expanding the services provided, Wigley Feet will grow their client base to include more clients who have minor to moderate care needs. In this way, they will be able to build and sustain growth over time more effectively.

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