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Authentic Engagement in Public Health Marketing

Authenticity in public health marketing is an important aspect in becoming a trusted source of information and retaining that status. Too often agencies and organizations will tell the public what they should be doing instead of showing up and engaging with audiences. Authentically engaging with audiences is critical in creating and maintaining audience buy-in. Authentic …

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Search Engine Optimization for Public Health Marketers

Search engine optimization (SEO) is a key component to public health marketing as it helps your agency’s reputable information be shared instead of incorrect misinformation from less reliable sources. Search engines are not field experts, so they will show users anything that comes up as related. Too often, the top result for a health-related search …

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Statistical Software in Public Health Marketing

Analyzing data is a critical aspect of public health marketing. Marketers need to keep track of current data trends, evaluate program effectiveness, and justify further spending on outreach. Statistical analysis in particular is key because it can help to separate between apparent trends and real trends. Statistical software can assist in this analysis, but not …

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Utilizing Population Data in Public Health Marketing

As a public health marketer population data can be a useful tool when developing campaigns and programing. Having a clear understanding of what the health habits and opinions of a population can help marketers meet people where they are and not speak ‘above’ or ‘below’ them. Challenges Faced There can be challenges however when using …

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Impact of Insightful Data Analysis on Public Health Marketing

As public health marketers we rely on data to design campaigns. Data, however, is only an effective tool when it is analyzed and interpreted correctly to verify findings. Raw data can be deceiving and make it look like one version of a marketing campaign is more effective than it actually is. Analysis of the raw …

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Using Marketing Data to Assess Public Health Programming

Knowing how to interpret and apply research data is an important skill in public health marketing. Data can help to inform marketers of the success of their programming by using simple statistical tools, such as a paired t-test looking at pre- and post-intervention data. The ability to show the success of programming will help to …

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