Blog Post

Key Performance Indicators (KPIs) and Health Funding

Funding for public health projects always seems to be on the chopping block at budget meetings, so it is up to health departments and agencies to prove that their work is paying off. Identifying and tracking Key Performance Indicators (KPIs) can help your organization maintain or even increase its funding. Idea Exchange When the IDEA …

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Data Visualization and Community Comprehension

For health officials, one of the biggest hurdles for starting a new initiative is explaining it to the community effectively, and the complex nature of health information does not help the situation. A large table filled with data can be overwhelming to audiences that are not accustomed to receiving information that way. Therefore, public health …

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Expanding the Breadth of Services Provided as a Strategy for Growth

I have recently started working with a podiatrist’s office in North Miami. Wigley Feet is currently expanding its services provided in order to position itself as the one-stop-shop for all of their clients’ foot care needs. For example, to increase the breadth of services provided, Wigley Feet has recently opened a nail spa. They will …

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Increasing Social Media Engagement with Closed Captions

As marketing professionals, a core element of building an effective marketing campaign for is finding those small changes that can help your project have maximum impact. For example, with the recent movement on social media platforms from text-based to video-based content, we need to find ways to increase views and to encourage viewers to watch …

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Changing Community Behavior by Connecting to Established Norms

We all know that wearing a mask helps to prevent the spread of COVID-19. At this point, it’s common knowledge, but there are still individuals resistant to the idea. Under these circumstances, changing the attitudes of the public is one of the greatest challenges for health departments. Some public health agencies are more successful in …

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