Blog Post

Utilizing Population Data in Public Health Marketing

As a public health marketer population data can be a useful tool when developing campaigns and programing. Having a clear understanding of what the health habits and opinions of a population can help marketers meet people where they are and not speak ‘above’ or ‘below’ them. Challenges Faced There can be challenges however when using …

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Impact of Insightful Data Analysis on Public Health Marketing

As public health marketers we rely on data to design campaigns. Data, however, is only an effective tool when it is analyzed and interpreted correctly to verify findings. Raw data can be deceiving and make it look like one version of a marketing campaign is more effective than it actually is. Analysis of the raw …

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Using Marketing Data to Assess Public Health Programming

Knowing how to interpret and apply research data is an important skill in public health marketing. Data can help to inform marketers of the success of their programming by using simple statistical tools, such as a paired t-test looking at pre- and post-intervention data. The ability to show the success of programming will help to …

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When to Use Qualitative and Quantitative Data in Public Health Messaging

As public health marketers, we look at a lot of data when designing our outreach materials. It is important to use data correctly when designing your messaging to ensure audience buy-in. Quantitative Data Quantitative data sets are helpful when conveying the statistics, such as the morbidity and mortality of a specific disease, to support broad …

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