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allisonmccoin

Increasing Social Media Engagement with Closed Captions

As marketing professionals, a core element of building an effective marketing campaign for is finding those small changes that can help your project have maximum impact. For example, with the recent movement on social media platforms from text-based to video-based content, we need to find ways to increase views and to encourage viewers to watch …

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Changing Community Behavior by Connecting to Established Norms

We all know that wearing a mask helps to prevent the spread of COVID-19. At this point, it’s common knowledge, but there are still individuals resistant to the idea. Under these circumstances, changing the attitudes of the public is one of the greatest challenges for health departments. Some public health agencies are more successful in …

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