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allisonmccoin

Using Facebook to Market Public Health

Facebook remains one of the largest marketing platforms available to organizations, so it makes sense to explore its potential for communicating public health information to communities. However, using Facebook advertising effectively can be challenging because studies have shown some limitations on one way communication through Facebook for audience engagement. For example, in the Truckin’ Healthy …

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Social Media Listening for Public Health Marketers

As public health marketers we must understand our audiences to create effective messaging. Traditionally, we have used focus groups and surveys to understand how a population feels about a given topic. While useful, these methods can take time to collect and have limited datasets. Social media listening is a way for public health marketers to …

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Storytelling to Promote Public Health

As marketers one of our most effective tools is storytelling. Audiences are more likely to connect with and remember a message that is associated with a story. Public health marketers can use this strategy highlight and reinforce their public health messaging. Establishing Familiarity As public health marketers it is important for us to establish familiarity …

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Audience Management for Successful Public Health Campaigns

Audience management is an important aspect of any social media marketing strategy. This is especially true for public health marketers trying to disseminate information about sensitive health topics. Sexual health and education are often seen as taboo and require in-depth knowledge of your audience to be successful. Knowing Your Audience It is not uncommon for …

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