fbpx

Using Facebook to Market Public Health

Facebook remains one of the largest marketing platforms available to organizations, so it makes sense to explore its potential for communicating public health information to communities. However, using Facebook advertising effectively can be challenging because studies have shown some limitations on one way communication through Facebook for audience engagement. For example, in the Truckin’ Healthy …

Using Facebook to Market Public Health Read More »

Social Media Listening for Public Health Marketers

As public health marketers we must understand our audiences to create effective messaging. Traditionally, we have used focus groups and surveys to understand how a population feels about a given topic. While useful, these methods can take time to collect and have limited datasets. Social media listening is a way for public health marketers to …

Social Media Listening for Public Health Marketers Read More »

Storytelling to Promote Public Health

As marketers one of our most effective tools is storytelling. Audiences are more likely to connect with and remember a message that is associated with a story. Public health marketers can use this strategy highlight and reinforce their public health messaging. Establishing Familiarity As public health marketers it is important for us to establish familiarity …

Storytelling to Promote Public Health Read More »

Audience Management for Successful Public Health Campaigns

Audience management is an important aspect of any social media marketing strategy. This is especially true for public health marketers trying to disseminate information about sensitive health topics. Sexual health and education are often seen as taboo and require in-depth knowledge of your audience to be successful. Knowing Your Audience It is not uncommon for …

Audience Management for Successful Public Health Campaigns Read More »

Shopping Activities and Marketing

As marketers, understanding why our customers buy can help in developing marketing content. The activity of consumers falls into four main categories acquisitional shopping, epistemic shopping, experiential shopping, and impulse shopping. Looking through my own shopping history, I can see that different situations offer different shopping activities. Acquisitional Shopping Living in the city I engage …

Shopping Activities and Marketing Read More »

Communication Strategies for Public Health Marketers

As public health marketers, our communication strategies must work to build healthier communities. Poor communication, however, can lead to skepticism and mistrust from the communities we are trying to serve. Missing the Mark While well-intentioned, some types of public health communication are not going to work. Placing blame or shaming individuals who do not follow …

Communication Strategies for Public Health Marketers Read More »