Census Data for in Public Health Messaging

As public health marketers our goal is to market services effectively to the populations we serve. One of the greatest resources that we have to customize messaging is the data from the Census. Often healthcare agencies have limited resources for outreach so tailoring messaging to communities can help to increase campaign effectiveness. Understanding Demographics The …

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Authentic Engagement in Public Health Marketing

Authenticity in public health marketing is an important aspect in becoming a trusted source of information and retaining that status. Too often agencies and organizations will tell the public what they should be doing instead of showing up and engaging with audiences. Authentically engaging with audiences is critical in creating and maintaining audience buy-in. Authentic …

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Search Engine Optimization for Public Health Marketers

Search engine optimization (SEO) is a key component to public health marketing as it helps your agency’s reputable information be shared instead of incorrect misinformation from less reliable sources. Search engines are not field experts, so they will show users anything that comes up as related. Too often, the top result for a health-related search …

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Statistical Software in Public Health Marketing

Analyzing data is a critical aspect of public health marketing. Marketers need to keep track of current data trends, evaluate program effectiveness, and justify further spending on outreach. Statistical analysis in particular is key because it can help to separate between apparent trends and real trends. Statistical software can assist in this analysis, but not …

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